In this article, the author argues that social bookmarking is beneficial to marketing strategies. By utilizing social bookmarking, marketers can direct users to popularize their website and target a specific audience. This article changed my perspective on social bookmarking because it can be used for other operations besides personal use. Because of this, social bookmarking is more than just a way of organization, it is also a popular method to direct large groups of people. However, I still would not use a new social bookmarking site. I'd rather have Google as my homepage.
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